Celebrating Culture, Family, and Style
At Lewis Emma, we believe fashion is more than clothing—it’s a way to connect generations, celebrate heritage, and inspire creativity. For over seven years, we’ve proudly curated kids’ fashion that bridges Indonesia’s rich cultural tapestry with modern, playful designs. Born from a mom’s love and a passion for storytelling through style, our brand merges nature, parenthood, and artistry to create collections that families cherish.

Our Story
Founded in 2017, with our founder, a mom herself, just wanted comfy, easy-to-wear clothes for her active little one. Lewis Emma emerged as Indonesia’s first child-focused brand to blend parent and child styling into a harmonious, eye-catching aesthetic. We recognized that families crave unity in their wardrobes—a way to reflect shared bonds while letting little ones shine as individuals. Drawing inspiration from Indonesia’s vibrant traditions, lush landscapes, and the dynamic journey of parenthood, our designs celebrate cultural pride and contemporary simplicity.

We create timeless style essentials for children aged 6 months to 14 years — made to last, easy to mix and match, and full of playful charm.

What Makes Us Unique
✨ Style for the Whole Family: We pioneered matching ensembles that let parents and kids express their connection without compromising personal flair. Our pieces are casual, versatile, and effortlessly stylish—think timeless essentials with playful twists.

✨ Designed by Moms, Loved by Kids: As parents ourselves, we prioritize comfort, durability, and whimsy. Our collections are tested by real families to ensure they withstand playdates, adventures, and countless memories.

✨ Beyond Clothing – An Experience: Shopping with us means personalized service, thoughtful styling tips, and a commitment to listening. Your feedback shapes our journey, ensuring we grow alongside your family’s needs.

Our Promise
Quality and joy are at our core. We use soft, breathable materials that move with children, paired with designs that spark confidence.